---
title: "Data breach at ASOS"
description: "On 6 October 2026, at around 10:00, ASOS customers received an unauthorised notification titled \"ASOS HACKED\" through the online fashion retailer's app. Its author, a group calling itself Xuanye, claims to have compromised a Snowflake instance and threatens to publish data unless the company engages"
canonical: https://inyourgeek.com/en/fuites-de-donnees/2026-10-06-asos
type: fuite-de-donnees
author: "Sébastien Soulier"
publisher: "InYourGeek"
language: en
datePublished: 2026-10-06
dateModified: 2026-10-06
---
# ASOS

Data breach — Moderate

On 6 October 2026, at around 10:00, ASOS customers received an unauthorised notification titled "ASOS HACKED" through the online fashion retailer's app. Its author, a group calling itself Xuanye, claims to have compromised a Snowflake instance and threatens to publish data unless the company engages with them. ASOS says it is investigating unauthorised activity on third-party platforms used to communicate with customers, and acknowledges that basic personal information, including names and contact details, may have been accessed.

Names combined with contact details allow a malicious third party to target the people concerned with credible phishing messages posing as ASOS.

| Fact | Value |
| --- | --- |
| Disclosed on | October 6, 2026 |
| Incident dated | October 6, 2026 |
| Sector | Retail |
| Country | GB |
| Cause | Third-party provider |
| Severity | Moderate |
| Status | Confirmed |

## Exposed data

- Full name
- Other personal data

## What you can do

- You can ask the organisation exactly what was exposed about you (right of access), and complain to the DPA if no answer comes within a month.

## Sources

- [ASOS confirme la cyberattaque : les hackers menacent de faire fuiter les données clients](https://www.cyberattaque.org/asos-confirme-la-cyberattaque-les-hackers-menacent-de-faire-fuiter-les-donnees-clients/) — Cyberattaque.org
- ['ASOS Hacked' Warns Notification Sent To Customers](https://www.forbes.com/sites/barrycollins/2026/10/06/shoppers-sent-messages-claiming-asos-has-been-hacked/) — Forbes
- [ASOS confirms it's victim of hack attack as customers are contacted directly by hacker group](https://us.fashionnetwork.com/news/Asos-confirms-it-s-victim-of-hack-attack-as-customers-are-contacted-directly-by-hacker-group,1873488.html) — FashionNetwork USA
- [ASOS hack: App notification threatens to 'leak' details](https://www.gbnews.com/tech/asos-hack-notification-snowflake-instance) — GB News
- [ASOS Hacked? What We Know About the Ransom Note](https://www.techloy.com/asos-hacked-ransom-note-app-snowflake/) — Techloy

_Entry built from the cited sources after a corroboration check, then reviewed before publication._

---

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